We have set up a separate blog-style micro-site, with a range of articles on brand and research matters. Such as:
Conservatism in advertising
Consumer generated content
Corporate social responsibility
How we view time
Marketing immunity in consumers
Media fragmentation
The nature of brand
Outdated management practices
Over-complex brand positioning models
The role of ethnography
Subjectivity in research
The site is interactive, and it is possible to contribute comments.
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