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This is our stock-in-trade, founded on direct experience of working alongside partner agencies in advanced and emergent economies alike. David Hopper advises on options for the global client, co-ordinates project implementation, and delivers conclusions and recommendations.
The challenge for work of this order is to manage diversity at the same time as respecting it. National iconographies may be disappearing into the global semiological soup - but consumer decision-making is still influenced by local tradition, tacit cultures, ideologies, myths, and language. The best of international research, therefore, is both globally coherent and locally aware. Our experience of achieving this balance is second-to-none, as evinced by our longer-term global activity with such as O2/Telefonica and Pernod Ricard.
Our international work features full “hands on” project management, David Hopper attending as “live witness” to fieldwork, helping shape a project and absorbing output first-hand. Local researchers are like-minded and analysis/synthesis is a shared task, with media-literate interpreters in attendance where useful.
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